“What’s In Your Pockets?” featuring the Artesia Denim set available next month hiladoofficial
Video 1 of 3
Creative direction: ysabelhilado
Videographer: mikael.angelo
Assisted by: maesfilmdiary
Edited by: mikael.angelo + me
Background music: Lucas Scharff
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Today, I turn 28. One year ago, I debuted this design. I usually make my birthday outfit, but this time around feels much more special since I finally have my namesake brand.
“What’s In Your Pockets?” was a concept inspired by the set itself. Whenever I design, it’s important for me to balance functionality with style. With my background in upcycling and sustainability, I want the wearer to get multiple uses out of the set. I can’t wait to see what you fill your pockets with!
Two more videos to go and the photoshoot reveal on the way. We’re getting closer to launch day 🥹
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#fashiondesign #denim #sewing #streetwear #streetwearstyle