Never build an in-house creative team until you understand this. You can't just hire a videographer and call it a "creative department." That's the mistake I see a lot of marketing teams make. A creative pipeline that actually works is way more involved than most people realize. You don't just need someone who can shoot video. You need: • Strategists who understand each platform and can build a real content calendar • A production arm that knows how to shoot for those specific formats • An editing team that can hit monthly deliverables while others focus on net new work Once you add that up, you're looking at hundreds of thousands of dollars in payroll alone. Then layer on storage, studio space, equipment, and software. For 8 and 9 figure brands, this gets expensive fast. And this isn't doom and gloom. It's just reality. The key is being strategic about what you bring in house. If you're starting from scratch, hire a strong creative director or strategist first. That person aligns cont...