Three years ago most South Africans couldn't name one Chinese car brand. Today they're nearly 1 in 6 new cars sold.
For the price of an entry VW Polo you get a fully loaded SUV: big screen, cameras, leather, 7 year warranty. For decades the German brands sold you a badge. The Chinese brands are calling that bluff.
What happens to any business whose price is built on prestige once a cheaper rival offers the same thing without the logo?
#GlobalArbitrage #ChineseCars #SouthAfrica #AutoIndustry #BYD