WeBuyCars spent years disrupting every car dealer in South Africa. Now the disruptor has its own problem.
A new wave of cheap Chinese cars, fully loaded and under warranty, now costs about the same as a three or four year old used car. So the budget buyer asks the obvious question: why buy second hand when new costs almost the same?
The scale of what is under attack. In its 2024 financial year WeBuyCars moved around 165,000 used cars, roughly 14,000 a month, on R23.3 billion revenue. Since listing on the JSE in April 2024 the share has doubled. One of the cleanest disruptor stories on the local market.
But in early 2025 used car sales growth almost flattened while Chinese new car sales jumped nearly 90% in six months. The buyer is drifting to new.
The disruptor rarely sees the next disruptor coming, because it is still watching its old rival. WeBuyCars beat the dealers. Now it is being attacked by new cars cheap enough to skip the used market entirely.
Is WeBuyCars still the disru...
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