That's a wrap on
#CannesLions2026! Here's how we closed it out: 👇
đź›’ Dollar General Media Network and Amazon Ads leaders joined us to discuss the increasingly valuable role media networks play in rapidly accelerating digital and in-store advertising ecosystems.
📊 Walmart Connect, Mars Wrigley and Deloitte leaders highlighted how retail media is expanding beyond point of sale to measure impact across the full customer journey and connect advertising to real business outcomes.
🎙️ Leaders from AWS, Sony Pictures Entertainment and Deloitte joined Variety's Strictly Business Live podcast and explored how organizations in media, sports and entertainment are rebuilding operations around AI and data—from content production to fan engagement.
This week proved one thing: the brands moving fastest aren't just experimenting with new tech—they're redesigning the workflows and talent needed to optimize how that tech creates truly differentiated experiences.
Thanks to everyone who joined ...