How can marketing and sales teams break down silos and foster genuine collaboration? On a new episode of the Marketing Beyond podcast, John Howie of vanguardgroup shares practical steps organizations can take to keep the client at the center of the conversation and build marketing strategies grounded in real selling conditions. Tune in for fresh, real-world insights around: 💡 Using direct input from sales leaders to shape marketing efforts 💡 Establishing the human buy-in needed for effective internal change efforts 💡 Treating this moment of AI transformation as a chance to improve not only the way teams work, but the overall quality of the work Looking for ways to create more common ground between your marketing and sales teams? This episode’s for you. Listen anywhere you get your podcasts! 🎧