Why do watch parties feel so powerful? According to Dr. Letisha Brown, sociology professor at the University of Cincinnati, shared experiences can create a sense of energy, joy and connection, even among people who do not know each other. “When you're around people in a group, even if you don't know the people in that group, but you're having this shared experience, it brings a certain type of energy and this type of joy,” Brown told Spectrum News 1. As FIFA World Cup 2026™ - Canada, Mexico and the United States watch parties bring fans together across the country, Brown explains how sports can unite communities through shared moments of celebration. ➡️ Read the UC story: lnkd.in/g_jn-Qsq 🔗 Read the Spectrum News 1 article: lnkd.in/gDypfT5h