From my newsletter, The Amalgamation ā10 Questions to Ask About Your Church Website: How to give your church website depth, texture, and impact.
Excerpt ā
Over the years, as I work with congregations on a variety of topics, one consistent question is, "How do we attract young families?" That question is often followed by some version of, "How do we use technology to attract young families?" The question of attracting and connecting with young families requires its own post, but let me say that I am adamant that starting with tactical questions doom churches to ongoing grief, frustration, and desperation. That said, because websites are the primary way folks will find, learn about, and verify information about a congregation, one area of technology that should be addressed right away is the website.
10 Questions:
1) Who is it for: inquiring visitors or current participants?
2) Is it realistic or aspirational?
3) Does it answer questions that first-time visitors have?
4) What info...