🇮🇱 Google, Meta and other major tech companies are investing more than $1 billion into Israeli advertising technology company AppsFlyer, in one of the largest investments in an Israeli tech firm this year. AppsFlyer, founded by Israelis Oren Kaniel and Reshef Mann and headquartered in Herzliya, helps companies measure and track the success of their digital advertising campaigns. Its customers include some of the world’s biggest brands, including Coca-Cola, Nike, Visa, eBay and many others. The new investment values AppsFlyer at approximately $2.7 billion and comes as artificial intelligence continues to transform the advertising industry. Company leaders say the funding will help develop new AI-powered tools that allow businesses to better understand which ads are working and where their customers are coming from. Despite receiving funding from Google, Meta, Unity and Moloco, AppsFlyer will remain an independent company. The investors will not receive special access to customer da...