Imagine if these became the official NBA Finals logos. Between 2003 and 2005, the National Basketball Association contemplated many different design concepts for rebranding the NBA Finals logo, which led to to some unique designs that looked nothing like the version basketball fans know today. From bold retro artwork to redesigned Finals scripts and creative ways of incorporating the iconic Larry O’Brien Championship Trophy, they were leading the charge in one of the most creative eras in sports branding. It’s interesting to see witness how close NBA Commissioner Adam Silver and others prior to him change logos every so often. Imagine these logos being used on the court, championship merchandise, and during some of the most memorable Finals matchups in league history featuring legends like Kobe Bryant of the Los Angeles Lakers, Tim Duncan of the San Antonio Spurs, Shaquille O’Neal of the LA Lakers, LeBron James of the Cleveland Cavaliers, Dwyane Wade of the Miami Heat, Dirk Nowitzki o...