Chris Beresford-Hill joined PepsiCo’s Mark Kirkham at Canva Creative Cabana to break down how “The Choice” rewrote the Super Bowl marketing playbook. The campaign lived well beyond the Big Game, flooding feeds with fan-generated iterations for weeks to follow, and already winning two Lions in Social & Creator at cannes_lions !! 🥈🥉 #DoBIGThings | Variety | Canva