Finding the right formulator is like finding a co-founder. Most brands get it wrong. Daniel Scharff and R&D Radio host Adam Yee break down how to find the right formulator for your brand. The product is everything. You can nail distribution, fundraising, and marketing — but if the formula isn't there, none of it matters. A great formulator asks the questions you haven't thought of yet. They see problems before you do. Come with a challenge, not just a product. Get the scope of work in writing before you start. We're hosting Founders & Formulators in Chicago on July 12th — speed dating for brands and product developers. Comment FORMULATOR below, and we'll send you the link for tickets. 🧪 #CPGFounders #FoodInnovation #FoodAndBeverage #Formulators