What happens when a century-old Danish family recipe becomes the foundation for a modern condiment brand? 🇩🇰 For founder Houston Buehrle, Little Zing started with a mustard recipe his great-grandmother created in Denmark over 100 years ago. Passed down through generations and made by his father every holiday season, it became a beloved family tradition that people always wanted more of. 🌭✨ Startup CPG helped create a major turning point. After exhibiting in the Startup CPG section at Expo West, Little Zing connected with buyers and landed placements in Gelson’s, Nugget Markets, Misfits Market, Lazy Acres, and Berkeley Bowl—expanding to more than 250 doors and launching throughout San Francisco. Scroll through to learn more about how Little Zing transformed a family recipe into one of the fastest-growing emerging condiment brands today 👉 Follow little.zing for more on their journey! #StartupCPG #CPGFounder #StartupCPGWins #LittleZing #EmergingBrands