Cannes Lions was full of takeaways but two that really stuck with me: The first was a simple but powerful reminder: if the culture behind the scenes isn’t working, neither is the work people see. Great creative starts with great teams. The second was how important it is to understand the world your customers, partners, and clients operate in. You can’t build in a vacuum. Whether you’re working with brands, creators, or agencies, getting in the room, listening, and seeing how the industry actually works gives you context you simply can’t get online. One of the biggest values of Cannes Lions is about the perspective and immersing yourself in the very industry you operate in.