Pacers Sports & Entertainment is doubling down on culture and global reach, announcing a multiyear partnership with designer Jas Bell (aka Leonardo Chop) as Global Design & Product Director.
Bell — whose portfolio includes work with SZA, Metro Boomin, and Super Bowl programs — will lead limited-edition collections and cultural capsules designed to connect the Pacers and Fever with a broader, more global audience.
Building on successful collaborations like the Fever’s “Stranger Things” drop, the focus will be on “seat-to-street” products that resonate beyond traditional sports merchandise.
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