Practise makes permanent. Practise makes a performance. Working with the team on these short form visualisers as a way to celebrate the communal message of Olukumi has been a journey in performance rather than “promo”. Making these videos never felt like marketing. Simply a joyous celebration of the song’s creation. It’s in expressing that joy through my performance that I believe has found joy in so many of you receiving the sound for the first, fifth or fiftieth time! Comment FRIEND to stream Olukumi 🎥 alexejbaglietto #olukumi #yoruba #newmusic #newartist