THE ENDURING LEGACY OF NIKE’S MOON SHOE MEETS BYEON WOO-SEOK Some products define an era. Nike’s Moon Shoe is one of them. Developed in the early 1970s under the guidance of Nike co-founder Bill Bowerman, the Moon Shoe introduced the experimental waffle outsole to improve traction for competitive runners. The design became a milestone in the evolution of performance footwear. More than fifty years later, the Moon Shoe remains one of Nike’s most historically significant creations, recognised for its role in shaping modern athletic footwear. Actor Byeon Woo-seok appears in Nike’s campaign featuring the Moon Shoe. The campaign highlights the model’s design, craftsmanship and place in Nike’s history rather than presenting it as nostalgia. By pairing a contemporary actor with one of its earliest innovations, Nike connects its design heritage with a modern audience while keeping the Moon Shoe at the centre of the story. Celeb: Byeon Woo Seok byeonwooseok Brand: Nike nikeseoul Editor of...