We came to Cannes, we showed up, and the industry showed up with us. 👏 Three days at the Later Lounge with the sharpest creators, brands, and platforms in the business ending with a helicopter ride to St. Tropez.🚁 Here’s what we’re bringing home: → Creator programs are a core business strategy now, not a one-off campaign. → The brief is a starting point, not a script. Trust creators to know their audience. → AI search is surfacing creator content. Generic brand content is getting left behind. Thank you to every creator, brand, and platform partner who joined us. We’ll be back. 👋🇫🇷 #LaterAtCannes #Cannes2026 #CreatorEconomy #CannesLions