. Thirst thirstcraft - Thirst helps reignite Tennent’s for a new generation through rebrand and innovation pipeline . Thirst has partnered with Scotland’s most iconic lager, Tennent’s, to reposition the brand visual identity for a new generation and transform it from a legacy staple into a culturally relevant and evolving beer brand. Originally tasked with refreshing the core brand identity, the challenge was clear: while Tennent’s remained a national icon, it was no longer moving with the times. Among younger drinkers in particular, the brand risked being seen as familiar but not fresh and more associated with tradition than progression. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #logotype #logomark #illustration #typography #packagingdesign #photography #labeldesign #worldbranddesign #worldbranddesignsociety