Photo and video has always been a passion of mine which is how Tape Media came to life - I started making content of athletes that were invested and sponsored by my company adaptsuperwater . Building content for the brand was the priority, but being able to work with these athletes closely I saw the gap in the space to help athletes create cinematic short-form content for their other brand partners or own social pages too. The more content the better right? Over the last 7 years, I’ve been building adaptsuperwater and tape.media hand-in-hand, and behind the scenes I’ve been working 24/7 on ADAPT. Now seeing the rebrand come to life it has been so rewarding and the support from all my friends, family and athletes has been overwhelming. Stoked it’s finally back in stock — check it out adaptsuperwater richie_harrington #ripthewave #adaptyourlife