Guess we’re eating Korean rice now. 🍚🌾 ILLIT (illit_official) has been appointed as the very first Rice Consumption Promotion Ambassadors! As part of the “Like me, like 米 (Mi): It’s 米” campaign, the group will promote Korean rice through a variety of online and offline activities. To kick things off, the members visited a rice farm in Dangjin and even tried planting rice themselves. The content will be released in mid-July on ILLIT’s and NongHyup’s YouTube channels. Looks like Korean rice just got its cutest ambassadors. 🌾💛 한국 쌀... 먹어야겠지? 🍚🌾 아일릿(illit_official)이 ‘쌀 소비 촉진 홍보대사’ 1호​로 발탁됐습니다! 아일릿은 ‘Like me, like 米(미) : It’s 米’ 캠페인을 통해 온·오프라인에서 우리 쌀의 매력을 알릴 예정인데요. 첫 활동으로는 충남 당진의 농가를 찾아 직접 모내기 체험에도 나섰다고 합니다. 해당 콘텐츠는 7월 중순 아일릿과 농협 유튜브 채널에서 공개될 예정! 한국 쌀에 이렇게 귀여운 홍보대사가 생겼는데… 안 먹을 수 없겠네요. 🌾💛 #ILLIT #아일릿 #its米 #ITSME #eyop_food