“I’m gonna wear them TOMORROW.” 🧡
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Last fall, Under Armour SVP of Design, Innovation & Development Kyle Blakely was attending a youth baseball tournament when he noticed a player wearing modified Under Armour cleats. The shoes had a makeshift platform added to one shoe. After the game, Blakely connected with the player’s family and learned that their son Declan, who has a rare leg length discrepancy, had to send his shoes out of state months in advance and spend hundreds of dollars per pair just to be able to take the field.
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After hearing Declan’s story firsthand, Blakely partnered with Mark Auger, UA Director of Footwear Development & Engineering, to design and build a custom cleat where they took Declan through fittings, prototypes, and wear-testing to create a solution that would help him perform at his best.
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Prior to tonight’s game, Declan’s favorite player, Gunnar Henderson, surprised the youngster with a custom pair of UA Yard Icon cleats - matching the Orioles’ infielder’s...