CUFB Senior week
In the week leading up to senior day, I worked on highlighting the 30+ seniors in the program.
I took a handwritten/scrapbook/yearbook style approach, allowing for a fun aesthetic that opens the door to “illustrations” to make each more impactful and personal.
The 6 posts culminated in over 100k views, all gathering at least more than 15,000 each and averaging 290 likes per post.