Design breakdown for our branding of the Augusta Lynx . ____________________________________ The Barn Creative - A Creative Branding Agency - #CreativeBranding #FranchiseBrand #TeamDefiningCreative #ElevatingSportsDesign #CelebratingTraditions _____________________________________ Along with management we created a unique color palette for Augusta making reference to The Masters golf tournament while also making something original for the team. It took us a while to get the right shade of green working with the design team, management, and jersey production to get it just right Above all we wanted this brand to be cleaner and crisper than some of our other ECHL brands. Usually at this level there is more of a push towards “fun” and angles, but for this brand we wanted it to be more elevated do it its double meaning of the team name. Obviously we had the fun challenge of the double meaning of the name Lynx in Augusta. After the obvious color palette we wanted to make a mini easter...