Rolls-Royce cars have never been more expensive. While a new Rolls-Royce starts at around $370,000, many buyers spend hundreds of thousands, even millions, more on customizations. Some owners, like car influencer Supercar Blondie, pay aftermarket companies more to modify their cars than they paid for the vehicle itself. Rolls-Royce customizes hand-painted coachlines and light-filled ceilings and makes one-off coachbuilt models costing tens of millions of dollars. Nearly every car that leaves the automaker's Goodwood factory is personalized. As more ultra-wealthy buyers seek products no one else can own, Rolls-Royce is investing $400 million to expand its bespoke operations. So why are the world's wealthiest spending more than ever on Rolls-Royce? And what makes these highly customized cars worth the price? Read "'A different level of luxury': How Rolls-Royce makes custom, 6-figure cars for the ultra-wealthy": bit.ly/4wAMbuu 00:00 - Intro 01:29 - Private Office Experience 04...