The
#1 reason buy centers fail? ๐
No dedicated person. Handing it to a sales rep on the side doesnโt cut it. ACVโs Matt Mitteldorfer sat down with Chris Taylor and Brenna Stansberry at NIADA 2026 to talk about what actually moves the needle on consumer acquisition. This clip says it all. ๐ฅ
More content from this conversation is on the way โ stay tuned. And tell us โ does your store have a dedicated buyer? Drop it in the comments. ๐
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