The line on a golf ball can look like a simple putting routine. On the green, it can be the difference between feeling aimed and actually being aimed. Learn how it works with Titleist. Golf ball alignment has become a trusted part of how many players prepare to putt, from golfers drawing a Sharpie line to tour players choosing a marking that fits their eye. With AIM technology, short for Alignment Integrated Marking, Titleist builds that visual tool directly into the golf ball through alignment options designed to help golfers aim with more precision. At the Titleist Performance Center in Acushnet, Massachusetts, Luke Kerr-Dineen from Golf Digest explores what makes one alignment marking work better than another with Michael Fish, Senior Golf Ball Product Manager, and Mike Madson, Senior Vice President of Golf Ball R&D. The answer is not only about preference. It is about how a golfer sees the line, sets the ball down and commits to the putt. Titleist has built AIM into its golf bal...