Showing up isn't special. Knowing exactly why you're there and who you're talking to, that's special. Otherwise the crowd swallows you whole and you're just frying in the South of France with a free tote bag, dehydrated and sweaty. I spent a week at Cannes Lions pulling back the curtain and taking detailed notes. Spoiler: There's no secret room or invite, no algorithm only the "in crowd" knows. You need to be smart, strategic + laser focused. That's the whole trick. Because proximity to power means nothing if you don't understand how to convert. ➡️ Swipe for 7 original takeaways I haven't seen in everyone's Cannes Lions recap. Full breakdown is on my Substack, link in bio. First read's free on me. 😉 #canneslions #cannes #networking #solopreneurs