Downtown East Lansing on Instagram: "Who will take home the East Lansing PRIDE crown? 👑🌈 Swipe through to see the contestants who will be taking the stage and competing for the crown. Hosted by Cocoa Cola Caliente, the competition begins at 6 p.m. and continues through 9 p.m. From 7:15-7:45 p.m., enjoy a special performance by Alise King before the competition resumes. 🌈 East Lansing PRIDE is hosted by the East Lansing Downtown Management Board and the Spartan Housing Cooperative and is made possible by the generous support of Dave’s Hot Chicken, Consumers Energy, MSU Federal Credit Union, Raising Cane’s, Splash of Color Tattoo & Piercing Studio and the Dr. Martin Luther King Jr. Commission of Mid-Michigan."