LIONEL MESSI’S WORLD CUP MARKETING RUN IS UNMATCHED 🌎⚽📈 As Argentina opened its World Cup campaign, Lionel Messi wasn’t just leading on the pitch. He was dominating the marketing landscape. Over a five-week stretch surrounding the tournament, Messi partnered with 15 different brands, making him one of the most active athlete marketers in the world during football’s biggest moment. The activations extended far beyond traditional sponsored posts. Many campaigns were built around fan participation: • OpenAI generated more than 17 million World Cup-related prompts globally in one week through its ChatGPT activation 🤖 • Icons.com gave away signed shirts and balls from each of Messi’s six World Cups 🎁 • Kalshi and Mastercard launched limited-edition jersey giveaways 👕 • Hard Rock introduced a limited-edition Messi Burger, retail collection, and highlighted the legendary suite Messi stayed in 🍔 • Stanley, Duracell, LEGO, Lowe’s, Beats, and others all found unique ways to connect wit...