CHRISTIAN PULISIC COMES FULL CIRCLE🍫⚽🦅 As the face of U.S. Soccer enters another World Cup, Hershey’s is leaning into something bigger than the game itself: hometown pride. The iconic chocolate brand recently launched limited-edition PULISIC’S Bars, celebrating Christian Pulisic’s journey from Hershey, Pennsylvania to becoming one of the most recognizable soccer players in the world. Rather than building the campaign around goals, trophies, or highlights, Hershey’s centered the activation around Pulisic’s roots. The custom chocolate bars, fan giveaways, and storytelling campaign all reinforce the connection between the USMNT captain and the town where his journey began. Why it works: • One of the most recognizable American soccer players in the world🌏 • A genuine hometown connection to one of the country’s most iconic brands🍫 • Timed to capitalize on increased attention surrounding the 2026 FIFA World Cup⚽ • Turns a global athlete into a local story fans can personally conne...