JOSE ALVARADO: THE HOMETOWN EFFECT🗽📈 When the Knicks acquired Jose Alvarado at the trade deadline, they weren’t just adding depth to a championship roster. They were bringing a Brooklyn native and lifelong Knicks fan back home. What followed was one of the more unique marketability stories of the NBA season. Alvarado played a key role in helping deliver New York’s first NBA championship in 53 years, carving out meaningful minutes throughout the playoff run and becoming part of several defining moments along the way. Most notably, Alvarado played critical fourth-quarter minutes during the Knicks’ historic 29-point comeback in Game 4 of the NBA Finals, knocking down timely shots as New York completed the largest comeback in Finals history. The audience response matched the moment: • Followers: +119% (275K → 604K) • Engagement Rate: +91% (14.82% → 28.34%) • Average Likes: +276% (27.5K → 103.5K) • Average Comments: +786% (339 → 3,000) While championship runs often create audience...