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Sam Dennigan built Strong Roots into a plant-based brand stocked in 30,000+ stores across 10 countries... Then a funding deal turned into a lawsuit, and his basement became a war room: legal calls at dawn and months spent fighting a battle that played out partly in public. He won. The case settled. The investor exited. But here's the part of the story most people never hear, because winning wasn't the end ⬇️ The PTSD started after the battle was over. The legal fight was finished, but it took him roughly two years of talking it through, again and again, before it actually let go of him. That's a founder topic most panels avoid. We don't. The line that's stuck with us since he shared it at our Outliers retreat is: you can come out of a crisis operationally tougher without being humanly stronger. Tougher means you survived it and built better instincts for next time. Stronger means you actually processed what it cost you. Founders get plenty of pressure to build the first. Almost...

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