One year ago today, HUNTR/X released ‘GOLDEN’ as a single. Golden is the anthem performed by the fictional K-pop girl group HUNTR/X (Huntrix) in Netflix's animated film KPop Demon Hunters, directed by Maggie Kang and Chris Appelhans, which premiered June 20, 2025. Directors Kang and Appelhans and producer Michelle Wong asked for something nearly impossible: a song catchy and soulful enough that audiences would believe it could summon that barrier, while also carrying real narrative weight — introducing each character's personal struggle, revealing that lead singer Rumi is secretly half-demon, and landing a hook powerful enough to serve as the film's emotional climax. 'GOLDEN' became a runaway real-world hit almost immediately. It shot to number one on the Billboard Global 200 and topped charts in more than 30 countries, including South Korea, the UK, and the US, eventually selling over 10 million copies worldwide and earning 2x Platinum certification or higher in eight countries. The ...