Past week at cannes_lions wasn’t just another event. 🦁 It was a glimpse into where the creative industry is heading. Cannes has always been the biggest stage in advertising, but this year felt different. The focus shifted beyond campaigns to creators as businesses, AI reshaping creation, communities as currency, and storytelling as a core asset. The lines between advertising, entertainment, tech, and the creator economy are fading. The brands that win won’t just make better ads, they’ll build experiences, earn attention, and create culture. 🥷🏼 My biggest takeaway: while technology moves fast, human connection still matters most. The best moments happened outside the stages, through conversations, shared perspectives, and unexpected encounters. I leave inspired, challenged, and full of ideas, ideas that will shape how I create, build, and grow kuratedcollective 🚀 The best investment isn’t always tools or tech. Sometimes it’s putting yourself in rooms that change how you think....