For years, fast-food chains fought to steal customers from one another. Increasingly, their biggest competition may be coming from the grocery aisle.
As inflation-weary consumers rethink what counts as a good value, supermarkets' expanding prepared-food offerings are becoming a viable alternative to a drive-thru meal. New foot-traffic data from location analytics firm
Placer.ai suggests that the shift is beginning to show up in Americans' choices about where to eat.
The findings also reinforce a broader trend taking shape across the grocery industry.
Retailers from Kroger to Whole Foods have invested heavily in prepared foods, while warehouse clubs and mass merchants have expanded grab-and-go meals, sushi counters, hot bars, and other ready-to-eat options to capture more of consumers' food spending.
Read more about how fast-food chains are competing with grocery stores at the link in our bio.
Story by Katherine Tangalakis-Lippert
(Credit: Getty Images)
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