After the success of the Kindle, Amazon believed it could challenge Apple in the smartphone market. Instead of following its proven strategy of low-cost hardware and ecosystem profits, the company tried to compete directly with the iPhone on premium pricing. The Fire Phone launched with few apps, limited carrier support, and little reason for customers to switch. Within months, Amazon was forced to slash prices and write off millions of dollars in losses. Watch the full video here: youtu.be/kxvjz5h48Pk #amazon #iphone #technology #jeffbezos #business