Most people think Taco Bell makes its money by selling tacos, but the real business is collecting royalties from franchise owners. With 94% of locations operated by independent entrepreneurs, Taco Bell earns revenue while shifting much of the operational risk to franchisees. The company's simple menu also helps keep food waste low, allowing new products to be launched using the same core ingredients. It's one of the most efficient and scalable business models in the restaurant industry. Watch the full video here: youtu.be/IxGxAX_Gs4o #tacobell #franchise #restaurants #business #entrepreneurship