By 2010, Taco Bell was struggling to stand out in an increasingly competitive fast food market. Instead of competing on price or food quality, the company partnered with Doritos to create a product that felt culturally relevant and impossible to ignore. After years of development and dozens of prototypes, the Doritos Locos Taco became a massive success and generated more than $1 billion in sales. The launch proved that sometimes the biggest innovations come from reimagining products customers already love. Watch the full video here: youtu.be/IxGxAX_Gs4o #tacobell #doritos #fastfood #marketing #business