SmileDirectClub promised affordable teeth straightening and quickly grew into a $9 billion public company. But behind the scenes, many customers who requested refunds were required to sign agreements preventing them from posting negative reviews or discussing their experiences. After regulators stepped in and challenged the practice, thousands of former customers were finally free to speak publicly. The episode highlights how online reviews can sometimes tell only part of the story.
Watch the full video here:
youtu.be/1y9ykk_00wI
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