Part 1 of 5 — The Paradox… Beef is at record prices but ranchers are going broke. How are BOTH true? The answer will make you mad. 🐂 In 1980 the rancher got 60¢ of every beef dollar. Today? Under 40¢. Same animal. Same work. Flipped. halloffamefarms #beef #cattle #ranching #knowyourfarmer #americanbeef usdagov secrollins