UFC has become one of the most disruptive growth stories in sports.⁠ ⁠ At Game Plan, Dana White will break down how the brand evolved from combat sports property into a global entertainment engine — built on star power, live events, media rights, sponsorship, and fan demand.⁠ ⁠ The conversation will go inside the strategy behind UFC’s next chapter, including its first-ever competition at the White House and the business moves shaping what comes next.⁠ ⁠ 📍: #GamePlan2026 at fanaticsfest⁠ 🗓️: July 16, 2026