On the SeventySix Capital Sports Leadership Show, Margaret Flemming of Front Office Sports explains why the fan experience at the #2026 @fifa #worldcup goes far beyond ticket prices. As fans from around the world prepare to travel across the United States, Mexico, and Canada for the tournament, the total cost of attending matches will include much more than getting into the stadium. Transportation, public transit, host city travel, hotel prices, flights, and getting to and from venues could all play a major role in how fans experience the World Cup. Margaret highlights how different cities may present very different challenges for fans, from the cost of taking a train or public transit to the stadium, to hotel availability, airfare, and local transportation options. These expenses may not be the most exciting storyline, but they can directly impact who is able to participate and how excited fans feel about being part of the tournament. This clip breaks down the real-world fan exper...