On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel sits down with Joe Elsmore, Former @nike Soccer Executive, to hear the behind-the-scenes story of how Nike became the sponsor of the U.S. Soccer Federation ahead of the 1994 World Cup. Joe shares how his relationships with federation leaders, Nike’s identity as an American company, and a few secret meetings helped open the door for one of the most important partnerships in U.S. soccer history. What started as a major opportunity before the World Cup became a long-term relationship that helped Nike build and grow the sport of soccer in America. #sportstechvc #seventysixcapital #sportsleadershipshow #sports #soccer #worldcup #worldcup2026 #fifaworldcup #waynekimmel #chadstender