Joe Elsmore, former @nike executive, shares what it was like leading major soccer deals during Nike’s rise in the sport. In this clip from the SeventySix Capital Sports Leadership Show, Joe talks about working on deals with U.S. Soccer, MLS, the National Women’s Soccer League, and hundreds of players across multiple generations of American soccer. From Mia Hamm, Brandi Chastain, Carli Lloyd, and Alex Morgan to Landon Donovan, Tim Howard, Christian Pulisic, Sophia Smith, Olivia Moultrie, Freddy Adu, Casey Keller, Tab Ramos, and many more, Joe helped build relationships with some of the most important names in the game. He explains Nike’s approach as “seek, sign, service.” First, identify the best talent. Then, sign them. After that, support and service the relationship in a meaningful way. For Joe, the relationship side became one of the biggest and most important parts of sports marketing. This conversation offers a behind-the-scenes look at how Nike built credibility in soccer, how...