*In this episode, you’ll hear about how:*
* The strongest marketing feels personal, relevant and is built around real consumer interests
* Complexity can becomes an advantage when teams simplify it into clear, actionable value
* AI is raising the premium on human judgment and leaders who can build effective strategies, shifting from execution to direction and better outcomes
Marketers are being pushed to do more than run campaigns. They are being asked to build relevance, personalize at scale and make every interaction feel more relevant to the individual. That shift requires a different kind of leadership, one grounded in adaptability and curiosity.
In this episode, Visa Senior Vice President of Marketing Kevin Skirde reflects on a career shaped by experimentation. He said that taking roles he did not initially see himself in helped build a strong foundation for leadership, including learning how to be comfortable in the uncomfortable and turning complex information into clear s...