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Stop wasting months on one salesperson. You never want to invest time and money into recruiting unless you're going to see a return on that investment. Think about the math. If it takes 100 applications and roughly 10 hours of leadership time to get one person into new-hire orientation, and your retention rate is only 25%, you may need to recruit four people just to keep one. That's 400 applications and more than 40 hours invested before you have a productive rep. The mistake isn't recruiting too little. It's recruiting without a system that improves retention. Instead of spreading four hires across four months, build a recruiting and onboarding process that brings those hires in quickly, trains them consistently, and gives them the best chance to stay. The faster you reach your retained rep, the faster your business grows. Do this today: calculate how many applications, interviews, and leadership hours it actually takes to produce one long-term salesperson. Most businesses have n...

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