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Stop blaming turnover on your sales reps. If your reps aren't staying, the problem often isn't recruiting—it's what happens after they start. The companies that consistently retain commission-based sales reps don't rely on one-time training. They build systems that reinforce learning over and over. Reps consume training through videos, documents, and quizzes. They repeatedly practice each stage of the sales process through role play. Then they receive coaching based on their real calls, demos, or field conversations. We've seen the biggest improvements happen when coaching shifts from generic advice to feedback tied directly to actual sales conversations. That shortens the learning curve, helps reps earn commissions faster, and dramatically improves retention. Do one thing today: review your onboarding process and ask yourself, "How many times does a new rep actually practice each stage before they're expected to perform it with a prospect?" The answer is usually far fewer than you...

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