Stop blaming your sales reps.
In commission-based sales, people rarely leave because they "can't sell." They leave because they lose confidence in the system you've built around them.
Early on, your new hires aren't judging their future by their paycheck. They're judging it by the clarity of your process. If expectations are unclear, training is inconsistent, and nobody knows what comes next, uncertainty takes over—and uncertainty leads to turnover.
We've seen companies recruit great people, only to lose them within weeks because onboarding stopped after a few shadowing sessions. Once they introduced a structured onboarding program with clear milestones, role-play, coaching, and ongoing reinforcement, retention improved dramatically. The same recruiting efforts started producing long-term salespeople instead of short-term hires.
Here's something you can do today: map out your first 30 days of onboarding. Every new rep should know exactly what they'll learn, practice, and accomplish...
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