A closer look at panerabread’s brand refresh, brought to life by #72NY ✨🥖🥗 Panera doesn’t sell fast food — it serves real meals, made for how people actually live. This truth inspired our “It Just Meals Good” brand platform, which guides every touchpoint from national broadcast and OOH to packaging and digital experiences.  A platform this fresh needed a visual identity refresh. Enter our updated design system – including a new bespoke typeface designed with bymonotype, a brighter palette, vibrant and immersive photography, and a new motion language to pair with fresh new layouts and product stickers.  Because “food fit for a meal” deserves a visual world that Just Meals Good.